青岛,我来啦!(Qingdao, here I come!)


When you see a title of mine written in Chinese, you already know what is going to happen. Yes, I am returning again to China. Yes, new adventures await me. Yes, my stomach won’t be that happy, but I am a lot.

I will depart my lovely Italy on Saturday, to attend the Sandbox Immersive Festival (SIF) in Qingdao, China. The Sandbox Immersive Festival is one of the biggest AR/VR events in the whole Asia: it is a big exhibition dedicated to immersive storytelling content and will feature top-notch creations from Chinese and Western people.

This year the festival will take place from June, 24th to June, 27th. Its theme will be “Immersive City”:

This year, SIF takes “Immersive City” as the theme word. When looking through the lens of SIF 2019, the city becomes a screen upon which you can gaze and reflect. With a deep dive into the fabric of the “Immersive City”, various chords from the strings of streets emerge, some harmonic, some rhapsodic. For those who immerse themselves in SIF (known as SIFers) the city becomes a conduit between reality and virtuality. Present and the future collide and collapse, laying bare the raw emotion of the

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